Welcome!
I’m Samer, a freelance creative visual merchandiser and retail space designer based in Dubai, with over 15 years of experience in the Middle East’s dynamic retail sector, including more than 8 years in department stores. I specialize in designing and transforming retail spaces, from window displays and pop-ups to full store layouts and openings.
As a freelancer, I’ve worked on diverse projects, helping brands bring their retail concepts to life. From designing striking window displays to conceptualizing and launching new stores, I’ve managed everything from store layouts and fixture selections and design to overseeing construction and openings.
What I Do
Whether it’s a boutique, department store, or pop-up, I create strategic, engaging retail environments that maximize space and enhance customer experience. My expertise includes:
✔ Store & Pop-Up Design – Layout planning, fixture selection, and visual storytelling.
✔ Window Displays & Brand Storytelling – Eye-catching designs that drive engagement.
✔ Project Management – Overseeing store builds, fit-outs, and openings.
✔ Retail Concept Development – Helping brands create a strong in-store presence.
With a commitment to excellence, I tailor each project to meet the brand’s identity, customer expectations, and budget. No project is too small—my goal is to help businesses unlock the full potential of their retail spaces.
Thank you for considering me for your next project. I look forward to collaborating and bringing your vision to life.