Welcome!
I'm Samer, a freelance creative visual merchandising specialist based in Dubai with over 15 years of experience in the Middle East's dynamic retail sector, including more than 8 years in department stores. With a deep understanding of consumer behavior, I specialize in transforming retail spaces into extraordinary experiences through window design, store layout, and overall project management.
In the past few years as a freelancer, I've worked on diverse projects, from designing window displays to helping local brand in conceptualizing and launching their first retail stores. I've managed the design, construction, and openings of four stores, ensuring each one reflects the brand's identity and captivates customers.
What I Do
Whether it's a small independent boutique or a large retailer, I specialize in developing and delivering unique customer journeys that maximize space and create the coveted 'wow' factor. I excel in designing and conceptualizing windows and in-store displays that effectively communicate brand messages and entice customers.
With a commitment to excellence and a focus on maximizing space, I tailor each project to meet the specific needs and budgets of my clients. No project is too small, I'm dedicated to helping businesses realize the full potential of their retail environments, providing flexible solutions that leave a lasting impression.
Thank you for considering me for your next project.
I look forward to the opportunity to collaborate and bring your retail vision to life.