Brand retail Concept Refresh - Project Management - Visual Merchandising
In 2023, I worked closely with the LC team and FINCH interior design studio to refresh the brand’s retail concept and visual identity. This transformation shifted LC from a feminine aesthetic to a Zen-like ambiance, reinforcing its commitment to wellness and well-being.
As Project Lead, I managed the entire process from concept to execution, ensuring seamless collaboration between design, construction, and operations teams. My role included:
• Layout & Fixtures: Worked with the interior design team to develop store layouts and select fixtures.
• Project Management: Oversaw costs, construction contractors, and supplier sourcing for store elements, including mannequins, hangers, plants, and fixtures.
• Material & Logistics: Handled material selection, shipping coordination, and delivery timelines to ensure smooth execution.
• In-Store Communication & Visual Merchandising: Developed visual guidelines, product placements, and in-store communication strategies in collaboration with the LC product team.
By the end of the year, I successfully led the opening of three stores, managing every phase from brand identity refresh to final store launch.
Dubai marina mall
Dubai Hills Mall
The Galleria Al Maryah Island
