Brand retail Concept Refresh - Project Management - Visual Merchandising
In 2023, I closely collaborated with the LC team and FINCH interior design studio to develop a fresh retail concept and brand guide, transitioning from the brand's previous feminine aesthetic to a new Zen-like ambiance, further enhancing the brand's commitment to promoting wellness and well-being.
Throughout the process, I assumed comprehensive project management responsibilities, overseeing the project from concept to completion. This involved close collaboration with the interior design team to determine layout and fixtures, managing costs and construction contractors, and sourcing suppliers for all store elements such as mannequins, hangers, plants, and fixtures. Handling materials selection and coordinating the logistics of shipping and delivery timelines. Additionally, developing the in-store communication strategy and visual merchandising approach, working closely with the LC product team on store capacities and product requirements.
In total, I oversaw the successful opening of three stores throughout the year, managing each phase of the project from brand identity to store opening.
Initial Mood-board
Dubai marina mall
Dubai Hills Mall
The Galleria Al Maryah Island
